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Up Close & Personal
The most important of our aims, regarding the tone and approach we take concerning our website, is to put real people and their experiences to the forefront. Yes we consider techinical excellence of importance but we believe that people using the Internet, perhaps more so these days, still prefer to know that behind the technology they're dealing with there are real-live warm-blooded human-beings instead of just impersonal automated machines. This is why we highly value and appreciate volunteer content in the form of stories, blogs, comments, forum participation and feedback from our visitors and members as well as the efforts of our Volenteer Contibuting Editors and our Sales Agents, because their contibutions not only make our site rich in content and keywords but equally as important, they make our site more real, approachable and human. This philosophy is followed through by our policy of moderating content; ensuring that everything is approved by real people before it is published on our website.